Smalltalk ─ September 2013 Skim Milk


Smalltalk mit Josh Scholl von Skim Milk aus Los Angeles, CA (USA)

Please introduce yourself…

My name is Josh Scholl and I am the Creative Director for Skim Milk. The brand has been active for going on 5 years. The brand had been stationed in Chicago but recently moved its operations to Los Angeles.

Where do you get your inspiration?

I get inspiration from literally EVERYWHERE. I draw inspiration from music, film and other artistic mediums; but mostly from my own social studies. I find people fascinating (which is probably why they appear on so many of my designs). From inspiring geniuses to average folks to complete idiots–something can be drawn from all of the above. I also love people watching and putting my observations on it all as my art form with t-shirts being my only canvas. Oddly enough, I also get ideas when I go to my parent’s church back in St. Louis. Kinda crazy to think about, but that’s where I got the idea for the shirt „Terry’s World“. Divine inspiration? Probably not, but whenever I go home to visit and we end up going there, I always have a pen and paper handy.

Do you work alone or do you collaborate with others? Any collaborations planned?

I generally work alone, but I have done a couple collaborations. Most recently, I teamed up with Alex Zhang Hungtai from Dirty Beaches and we did an exciting collab called „HOME IS JUST A BED YOU SLEEP ON“ that will be released in Spring 2014. If you can’t wait until then, you can buy one in advance on their current tour. I also did a collab a couple years ago with the brand, Sticks & Stones called „Excessorize“.

How important is music while working on new stuff?

Music is CRUCIAL! Music is my first love and its amazing how the right song (either tempo or lyrics) can fuel the direction of an idea -or- completely change it. I’d be lost without it (and that pertains to more than just inspiration).

What music is playing right now?

OMD just finished and now The Cramps just started on my playlist.

Name a current „anti-trend“.

My group of friends do a pretty good job of mixing vintage pieces along with designer clothing. One trend that my pal Joseph (who is a master thrifter) is responsible for bringing back is wearing cowboy hats in a way that isn’t western or douche bag rock ’n roll guy either. It’s a bit difficult to describe but it’s almost punk „without trying to be“ which is a hard but always amazing look.

Great labels we should know about?

I like the brand Some Product (out of Vancouver) and have been a fan of Fucking Awesome for awhile too.

Great blogs we should visit?

One my favorite blogs which is actually a Facebook page is called the „Museum of Poor Art“. It is one of the most hilarious pages on all of Facebook. I can’t speak more highly of this page. Here’s the link.

Your bestseller?

My best seller is „Makers Marks The Spot“. I actually took the image for this shirt in my kitchen (haha). It’s currently sold out, but will be back in stock by March 2014.


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