Smalltalk ─ Oktober 2013 PHENÜM


Smalltalk mit Ific von PHENÜM aus Brest, Frankreich.

Please introduce yourself…

My name is IFIC (aka Julio Ificada). I’m a french graphic designer, the founder & A.D. of PHENÜM, a french artistic brand created at the end of 2009 to promote the talent of my artist friends by editing t-shirts and accessories. Our slogan: Just We aRe. Only for Freedom, Creativity, Pleasure, Friendship, la Fête …

Where do you get your inspiration?

From everywhere : friends, art, ride, fashion, design, cinema, music… Have a great state of mind open your creativity.

Do you work alone or do you collaborate with others? Any collaborations planned?

I manage the label but we are a great family of artists, designers, photographers, musicians, riders gravitate to the collective. Each product is edited in collaboration with an artist. I am really glad to collaborate this month with the german designer Alexander Lis. The other artists: Freak City, Paul Alexander Thornton, Jean Lecointre, Donnie Ka, Fred Quemener, LL Cool JO, Alexis Jamet, Alex Cherkesly, Munk le Cinq, Flog Diver …

How important is music while working on new stuff?

Music is vital to create & to live. We support lot of bands, labels and partys.

What music is playing right now?

2 new albums of french friends band: Fortune – Blackboard & I come from pop – Curse/No Curse.

Name a current „anti-trend“.

Hard to say. We don’t follow the trend, we are free and uncompromising.

Great labels we should know about?

There are quite a good labels with good vibs that create beautiful stuffs: Prism (Switzerland), War on Lifestyle (Fr), Qhuit (Fr), African Apparel (Uk)

Great blogs we should visit?

Desillusion, WAD, Crumb, Vice, Rawtee and So So Yeah for sure!

Your bestseller?

No bestseller. We produce in limited edition only ( maximum 100 pieces worldwide per model, handnumbered). But one of our design most famous is the MACNÜM, crazy tribute to the famous icecream & the most famous mustache Hawaiian man.


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