Smalltalk ─ Juni 2013 Noway


Smalltalk mit Nicola und Ada von Noway aus Mailand, Italien.

Please introduce yourself…

We are Nicola and Ada, the minds of Noway and couple in life. We enjoy working together and after years of talk we have combined our passions to the creation of a first collection, which now dates back to 2011.

Where do you get your inspiration?

We don’t have a formula for inspiration. We are influenced by the things that surround us and our interests, ideas often arise in relaxation. Graphic, design and illustration are definitely the basis of our imagination, with Noway we are trying to create an identity characterized by the use of geometric shapes and typography.

Do you work alone or do you collaborate with others? Any collaborations planned?

The intent was to be independent. We wanted to take care of the graphic design and screen printing of our tees. The project is based on our desire to work together, but we are open to collaborations with other artists or brands.

How important is music while working on new stuff?

The music is definitely another source of inspiration in our work. Without the right kind of music we do not work well. The web is great because it allows us to get in touch with the latest news and niche groups otherwise unreachable, which will automatically be added to our playlist and old records.

What music is playing right now?

Now Daft Punk! but we pass easily from the Beastie Boys to John Coltrane / The Who / Kings of Convenience / Röyksopp / Jamie XX but the list is long, especially varied!

Name a current „anti-trend“.

We’re certainly attentive to the trend without being addict. We think that some of these trend hide a positive side. An example is the expansion of the DIY: nonetheless remains counter to the rules of the market, and stimulates our generation to take ownership of their hands. Are anti-trend small productions made with care, the garden on the balcony, the bicycle, the return craft and all that will protect our planet.

Great labels we should know about?

Sixpack France, Lazy Oaf, Represent Clothing, ONLY NY

Great blogs we should visit?

Think.BigChief, FNG Magazine, Sixand5, Grain Edit

Your bestseller?

Camouflage T-shirt


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